"$500
for 10 minutes therapy...OK cool"
Cost
vs. Value
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A question often asked: as a practicing therapist, what should
you be charging? Think of a number…then think again.
Most
capable practitioners that I have met and spoken to over the years seriously
undervalue what ‘miracles’ they offer and even more so, in my opinion, with TFT
as a tool in the toolbox. Why does TFT make the difference then? Well as well
as treating our clients well with an amazing therapy technique we are also able
to give to them one of the most valuable commodities that we have (or have
little of depending on how you view it) today.
That
commodity is time.
Once
you have used it you can’t get it back. Bill Gates, the richest man on the
planet, could not give you a box and say whenever you need just a few seconds
open this box and they are yours. In my corporate work the biggest issue I hear
time and time again is that we don’t have enough time. So if you as a therapist
can give a person more time free of stress, anger, addiction, guilt, trauma etc
is that of value or not?
I
am sure this time you will answer yes so now what price do we place on that
value. Let me share this time to demonstrate a couple of examples.
This
is the logic and reasoning behind why I charge $1,500 to help people become
non-smokers.
An average annual costing for a smoker on 20 per
day is from $2450 to $3000 depending on the brand they purchase, so obviously
the more the clients smoke the greater the expense.
My Pre-frame is this…If I was a bank and I told you that if you
invested in me today a sum of $1000 and in return for that investment I would
pay you back in 12 months approximately $2000 and for that same investment
would pay you that amount year on year index linked for the remainder of your
life.
Oh and by the way as a side effect:
- You will feel healthier
- Food and drink will taste better
- You are likely to increase the longevity of your life
- You will be less likely to harm your children or family with passive smoking
- You will no longer be ostracised or excluded in public places
- You will have control back over your life
- You will have less chance of getting
- Lung cancer
- Stroke
- Diabetes
- COPD
- Heart diseases
- Stress
So…Do we have a deal?
And
now one example from corporate land.
I
was hired as a coach last year to help with a major international Bank based in
the city of London. Whilst coaching one of their finance directors
told me he was unable to make a time next Wednesday because he had to go and
see his counsellor. When I asked him how long he had been seeing
her he told me it was 14 months and it was to uncover why he was stressed all
the time.
I
questioned him how much this cost him and he told me $150 per session. No I asked again, how much this has cost you
in time as in travelling, lost time at work when you could have been more
productive etc. We used a pro rata rate based on his pay plus all the other
expenses and we calculated that his trips to his sessions had cost over the
period some $82,000. Ouch!! Was he
less stressed?
No if you hadn’t already guessed.
No if you hadn’t already guessed.
So
I said well if I could remove your stress and give you a simple tool, which you
could apply, to eliminate your stress in 10 minutes so you never had to make
these trips and waste valuable time that would have to be worth $7,500 wouldn’t
it?
‘I
suppose’, was
the answer I got.
Ok
…so if I did it for $3,500, that would be a real bargain wouldn’t it? He
agreed.
So I tapped a simple ‘algorithm’ and he could not get back the stress, which he could easily talk about and manifest before the treatment. He wrote me the cheque and I assured him that I would call him in one week and if the stress had returned I would rip up the cheque and if it hadn’t I would cash it, we agreed this was fair.
He called me the following Tuesday, which was five days after the treatment and told me to just cash the cheque as he felt ‘great’.
His
stress had not returned.
Now
this is important because it has done two things, firstly made me a significant
sum of money in minutes and secondly set a tariff for this particular corporation
with the resulting effect is everyone is happy and we have a true ‘win win’
situation.
The
only person who lost really was his counsellor and I did feel a momentary pang
of guilt till I remembered the words ‘inept’ and ‘incompetent’.
The
musician Ry Cooder once said, “All the money in the world is spent on
feeling good”… I with the use of TFT as my primary
therapy do just that and do my utmost to ensure my clients feel “good”.
An
odd thing is I keep raising my rates and you know what…no one bats an eye. I have learnt people will pay for passion and
results.
Mercenary…maybe
that’s an assumption you could make, however let me say in balance that by
charging those who are willing to pay premium amounts it allows me to offer 50%
of the $1000 I charge the smokers to my main charity The Rainbows hospice a
local children’s hospice near where I live.
It
also allows me to do any pro bono work that I feel I need to do and it means
because I am comfortable and not stressed or worried financially I offer my clients
the ‘best’ of me.
Someone
once wrote ‘life’s a crap sandwich the more bread you have the less crap you
have to deal with’. Those of you who read this and know me
know I never take any crap…life’s too short to waste your time on that crap.
Isn’t it?
So
I encourage you all to charge what you are worth.
TFT
is ‘The Power Therapy of the 21st Century’ value what you have and
value yourself because if you don’t then your clients won’t either. Oh and please if this article stirs up any
feelings of unease… I know a really good therapist… expensive but worth it.
I
even know a few who can save time by working with you over the phone…
How
cool is that!
Happy
tapping!
P.S.Don't forget to follow me on Twitter
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